At age 40, and after years of struggling with drugs, alcohol, and unhealthy living, Rich dedicated his diet to plants and his body to purposeful action. Just two years later, he began clocking top finishes at Ultraman World Championships and leading a community of others looking to transform their lives.

Rich continues this journey today with his chart-topping podcast and bestselling books, Finding Ultra, The Plantpower Way, The Plantpower Way: Italia, and his latest book series, Voicing Change.