Gary Vaynerchuk Works Harder Than You Do

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“You’ve got to know what you are good at — that’s the game. If I had a potion that could allow somebody to become fundamentally self-aware and know what they’re good at, they would all win.”

Gary Vaynerchuk

Nobody works harder — and smarter — than Gary Vaynerchuk.

That’s because the maniac known online as Gary Vee operates on one mode and one mode only: full blast. Gregarious, confident and incomparably charismatic, Gary is never at a loss for opinions on everything from the future of social media and the preeminent importance of authenticity to his almost antiquated but refreshing take on the importance, power and relevance of a committed work ethic – a welcome breath of fresh air that stands in stark contradiction to our pervasive, myopic lifehack culture — a regrettable, technocrat popular trend that woefully overvalues false promise short cuts to success over passion, service and fidelity to the journey.

Internet omnipotent with over 1.2 million followers on Twitter, 500K+ Facebook friends and a vast and loyal YouTube subscriber base, I suspect many of you are already daily consumers of Gary’s persistent, relentless feed of videos, blog posts, social media updates, Snapchat stories and live casts.

For those unfamiliar, Gary is a Belarus-born entrepreneur, venture capitalist and CEO of NYC-based VaynerMedia, one of the fastest growing digital ad & marketing agencies in the world.

A mainstay on YouTube, Gary hosts the hugely popular #AskGaryVee Show and dons protagonist duties on #TheDailyVee, a surprisingly hypnotic, behind the scenes gander into Gary’s everyday business life.

You’ve seen him profiled in the New York Times, The Wall Street Journal, GQ, Time and Fortune’s annual list of 40 under 40. You’ve watched him on Late Night With Conan O’Brien and Ellen. And maybe you’ve even read one his three New York Times bestselling books,  Crush It*, Jab, Jab, Jab*, Right Hook*, The Thank You Economy* and now #AskGaryVee* – his newest offering which hits bookstores everywhere March 8. A compelling and entertaining distillation of practical, timeless workplace advice on entrepreneurship and management for anyone launching their own company, working in digital media, starting their first job or simply seeking inspiration, Gary’s fourth book is certain to be a massive, ubiquitous success.

A legitimate marketing & business genius, Gary is a kick in the pants – loud, irreverent and unconventional. But he’s also incredibly warm, personable and quite giving when it comes to freely sharing a seemingly endless stream of good ideas, tools and strategies he credits as part and parcel of his personal success equation.

Conversing with Gary is a bit like trying to wrangle a wild horse, so this one is a bit all over the place. But it’s also packed with copious gems to take your game next level. Specific topics covered include:

• the difference between lifestyle and life hacking
• iconoclastic ideas about life balance
• what it means to day trade attention
• the incredible impact of the internet on forging your own life path
• his perceptions on the future of social media
• advice to his younger self
• entrepreneurship – romanticism vs. reality; and
• how to distinguish valuable content from online snake oil

Driven not by profit, but instead by gratitude, I find Gary’s energy infectious. Over the years, he has personally inspired my various entrepreneurial pursuits, so it was a thrill to finally pick his brain during my recent visit to his NYC VaynerMedia headquarters.

So sit back, tap a vein and mainline the rush that is Gary Vee.

Peace + Plants,

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