[powerpress]
How do you take your life back from the rectangle in your pocket?
It’s the doomscroll that consumed your evening. The phone-in-hand at every meal you swore you wouldn’t bring it to. We all feel the pull, but we mostly don’t want to talk about it.
Andrew Yang has been thinking about it for years, and quietly evolving a way out.
The last time Andrew was on (episode 640), we talked about democracy. This time, it’s our phones. He’s been building Noble Mobile, a cell carrier that rewards you for using your phone less. Which sounds insane until you hear him explain it.
This isn’t really a conversation about phones. It’s a conversation about agency.
It’s about the design decisions engineered to take what’s left of your attention. About what we’re doing to our kids, whose brains were formed by these things rather than interrupted by them. And about why none of us, no matter how disciplined, are going to willpower our way out of this.
Specifics include:
- Stone Age brains, godlike technology
- The cognitive cost of leaning on AI
- The trillion-dollar attention economy
- Why willpower won’t save you
- Phone addiction through the lens of recovery
- Parenting Gen Z and Gen Alpha
- Noble Mobile and flipping the incentive
- Phone-free events and the power of being the only one without it
- The one thing you can do tonight
For those who prefer a visual experience, the conversation is available on YouTube. As always, the audio version streams wild and free on Apple Podcasts and Spotify.
Peace + Plants,
Listen, Watch, & Subscribe
Get $20 off an annual subscription of the meal planner with code RICHROLL20 at meals.richroll.com
Momentous: How do you celebrate the anniversary of a best-in-class supplement company? With best-in-class pricing. Momentous is offering their entire slate of science-backed supplements for up to 40% off. Get the same nutrition trusted by elite athletes for less, with added deals including free shipping on orders over $75, a 50 count of Creatine Chews with orders over $100, and 12 servings of Strawberry Whey Protein with orders over $150. Shop the Momentous Anniversary Sale with code CELEBRATE at checkout at live.momentous.com/richroll.
Squarespace: The easiest way to create a beautiful website, blog, or online store for you and your ideas. Visit Squarespace.com/RichRoll for a FREE trial, and when you’re ready to launch, use the offer code RichRoll to save 10% off your first purchase of a website or domain.
Whoop: The all-new WHOOP is here—the only wearable that turns your health and fitness data into personalized guidance, now 7% smaller, and with 14+ days of battery life. It’s the only wearable that gives you a truly comprehensive view of your body—designed to help you improve your performance, longevity, and overall health. Join now at join.whoop.com/Roll.
Birch Living: The best, most affordable, organic, and sustainable mattresses on the market with a 100-night risk-free trial. 1% of each purchase is donated to the National Forest Foundation and Birch purchases carbon offsets for each mattress sold. For 20% off ALL mattresses and 2 free eco-rest pillows visit BirchLiving.com/richroll.
iRESTORE: iRestore is offering some HUGE discounts on their red light therapy devices. Right now, you can save on customer favorites like the iRestore Elite helmet and the Illumina Face Mask. Give your hair and skin the upgrade they deserve so you can feel confident and refreshed. Just head to iRestore.com/richroll and use code RICHROLL.
LMNT: A science-backed electrolyte drink mix with everything you need and nothing you don’t. The formula is super high-caliber, it’s plant-based with no sugar, fillers, gluten or sketchy ingredients. Try out LMNT’s new Lemonade Iced Tea! Get a free 8-count Sample Pack of LMNT’s most popular drink mix flavors with any purchase at drinkLMNT.com/RICHROLL.
Noble Mobile: The first phone carrier that pays you to use your phone less! When you join Noble, you get unlimited talk/text and 5G data on the T-Mobile network. AND you can earn up to $20 in cash back a month for getting off your phone. Try it for just $10 by using my code RICHROLL at noblemobile.com.
- Connect with Andrew: Website | Instagram | Threads | Facebook | X | LinkedIn
- Podcast: Andrew Yang Podcast | YouTube
- Book: Hey Yang, Where’s My Thousand Bucks?: And Other True Stories of Staggering Depth
There are a few simple ways you can support the show and the content we strive to craft and share every single week
Subscribe & Review: Please make sure to review, share comments and subscribe to the show on the various platforms (Apple Podcasts, YouTube & Spotify). This helps tremendously!
Patronize Our Sponsors: Supporting the companies that support the show! For a complete list of all RRP sponsors and their respective vanity URLs and discount codes, click the ‘Sponsors’ tab in the ‘Shop’ menu.
Spread The Word: Help grow our reach by sharing your enthusiasm for the podcast and/or your favorite episodes by posting about it on social media.
Thank The Team: I do not do this alone. Send your love to Tyler Piatt & Dan Dake for producing, audio engineering, & creative direction; associate producer Desmond Loh; Blake Curtis & Morgan Mcrae for video editing, graphics by Bryan Lawrence & Alejandro Ribadeneira; portraits by Dan Drake; copywriting by Ben Pryor; social media management by Shaina Savoy; and theme music by Tyler Piatt, Trapper Piatt & Hari Mathis.
Amazon Disclosure: Third-party books and products denoted on this page and website may be hyperlinked to the Amazon affiliate program. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

